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Looking for a pair of jeans? Choose wisely – it takes 10,000 liters of water to make them.

by CEO-Pare Denim Co., 09 May 2023

Discover the hidden cost of your clothes: the water they use.

As consumers, we often think about the impact of our clothing choices on our wallets, but we may not consider the environmental impact of the clothes we wear. The fashion industry has a significant impact on the planet, and one area where this is particularly evident is in the amount of water used to produce clothing.


At Paredenim, we are constantly working to go sustainable and educate others on sustainability. That's why we're sharing this eye-opening fact: it takes 10,000 liters of water to produce just one pair of jeans. Source:UN  


    That's equivalent to:

 And this is just the water used in the growing of the cotton and the manufacturing process – it doesn't even include the water that you'll use to wash your jeans over time.


But the environmental impact of jeans production doesn't stop there. The manufacturing process also generates harmful pollutants that can have negative effects on air and water quality. And once those jeans are no longer wanted, they often end up in landfills, where they can take decades to decompose.


But it's not just jeans that have a high water footprint. A cotton t-shirt, for example, uses 2,495 liters of water, which is the equivalent of hosing your lawn for 9 hours straight. That's a lot of water for just one shirt!


Water scarcity is a growing concern around the world, and the fashion industry's impact on water resources is a contributing factor. In India, for example, a recent Central Groundwater Board survey shows that the country is experiencing a 52% average decline in groundwater levels across all states. This is alarming, as water is a vital resource for both human consumption and agricultural production.


However, there are companies taking steps to reduce their water usage in the fashion industry like LEVIS.


Even though Levi Strauss is our competition, we have to give credit where credit is due: their range of jeans launched in 2011 that use 80% less water in the finishing process is a significant achievement in sustainability. It shows that it is possible for the industry to operate in a more environmentally-friendly manner, and we commend them for their efforts.


Who says fashion has to be a drain on the environment? Not us.


Solving the water crisis in fashion: The measures we're taking at Paredenim.


At Paredenim, we are committed to doing our part to conserve this vital resource. Here are a few things we're doing to help protect the environment:


Using eco-friendly materials: We are always on the lookout for sustainable materials that use less water in their production, such as organic cotton, hemp, and bamboo.


Reducing water usage: We are constantly working to find ways to reduce our water usage in the manufacturing process. For example, we use water-saving technologies and recycle water whenever possible.


Donating to water conservation efforts: We believe in giving back to the community and supporting causes that align with our values. That's why we are in process to  donate a portion of our profits to organizations that work to conserve water and protect the environment.


At Pare, we're committed to promoting sustainable fashion and finding ways to reduce the environmental impact of our products. We're currently in the process of developing a system to recycle every jeans we manufacture, and while we don't yet know how much of this we'll be able to accomplish, we're confident that we'll do our best to bring sustainability to all aspects of our business.


In addition to working on our own sustainability efforts, we're also committed to educating others about the importance of sustainable fashion. The next time you think about buying a new pair of jeans just for the sake of it, remember the impact it could have on the environment and on society as a whole. While we're not saying you shouldn't shop for your favorites, we do encourage you to change your habits and choose sustainable options whenever possible.


Be a part of the solution: Here's what you can do to help us reduce water usage in fashion:

As consumers, we can also play a role in reducing the environmental impact of our clothing choices. One way to do this is by shopping second-hand or choosing brands that prioritize sustainability, such as Paredenim. We can also take steps to reduce the water usage associated with our clothes, such as washing them less often or using a front-loading washing machine, which uses less water than a top-loading machine.


In conclusion, the fashion industry has a significant impact on the environment, and one area where this is particularly evident is in the amount of water used to produce clothing. By shopping second-hand, buying eco-friendly clothes, and donating what we no longer wear, we can reduce the environmental impact of our clothes and protect our planet. Let's make conscious choices about the clothes we wear and do our part to conserve this vital resource.Together, we can work towards a more sustainable future for all.


Be the change you want to see in the world – starting with your closet.


Ready to be a fashion hero? It's as easy as choosing sustainable clothes – go forth and save the world (or at least a little bit of water)!

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